How to launch a rebrand: the complete checklist
The identity is finished and signed off. Here’s how to move a live business over to it without losing customers, traffic or momentum, in the order we’d do it.
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Blog
Notes from the studio. Branding, web, and the tools we work with: what we make, how we make it, and what we are learning along the way.
Business cards in 2027: dead, or the cheapest brand fix?
Nobody has typed a phone number off a business card in years. Cards are still everywhere, though, because their job has changed into something a phone can’t really do.
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Design trends in 2027: what will actually survive?
Trend lists tell you what’s coming. Hardly any of them tell you what will still look good in 2030, and if you’re paying for design rather than just scrolling past it, that’s the question you actually care about.
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How to write website copy that sounds like your brand
Most website copy gets written last, in a hurry, to fill boxes a designer has already drawn, and you can tell. Here’s a better order to do it in, and how to turn your brand strategy into actual sentences.
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The rise of AEO and GEO
For twenty years, a search ended with a list of links. Over the last couple of years, more and more searches end with an answer instead, written by an AI model that’s read the web so you don’t have to. AEO and GEO are the names the industry has given to getting found in those answers.
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Revamp or rebrand?
A lot of businesses that ask for a rebrand actually need a revamp. Working out which one you need costs almost nothing, and it’s the step people most often skip.
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What does brand strategy include?
Ask five agencies what brand strategy is and you’ll get five different decks. Look past the slides, though, and the same seven decisions sit underneath all of them.
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How long does a rebrand take?
For most small and mid-sized businesses, a rebrand takes four to eight weeks in total. The more useful answer is where that time goes, and which parts of it you control.
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What are brand guidelines?
A paper crane comes out the same whoever folds it, as long as they follow the same sequence of folds. Brand guidelines are that sequence for your brand. They’re the reason it still looks like itself when someone else makes something with it.
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Why your website loads slowly and how to fix it
Most slow websites are slow for the same handful of reasons, and you can usually fix them without a rebuild. Here’s what’s actually going on while your visitor watches the spinner.
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How much branding costs in the UK in 2026
Most studios don’t publish their prices, so here’s a plain guide to the ranges, what you get at each level and how to tell which one you need.
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Where AI fits in a design process, and where it falls short
We use these tools every day, so here’s our honest map of what they’re genuinely good at now, what they still can’t do, and why.
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