Ask five studios what branding costs and you will get five answers and a lot of "it depends". It does depend. But not so much that the question cannot be answered, and the people asking it deserve a straight one before they book a call.
So here is the UK market as we see it in 2026, in plain bands. These are not quotes. They are the ranges that come up again and again when clients tell us what they have been offered elsewhere.
The four bands
The four bands, on one axis
Under £2,000 — a logo. A freelancer, a marketplace, or increasingly a tool. You get a mark and a few colours, usually fast. You do not get a system, and you do not get much thinking about who the brand is for. For a side project or a first test of an idea, this is the right amount to spend. The problem arrives when a business that has grown tries to stretch a £900 logo across a website, packaging and a sales deck.
£2,000 – £8,000 — an identity from a freelancer or a very small studio. Logo, typography, colour, a short set of guidelines, sometimes a handful of applications. The quality here varies more than in any other band, because it depends almost entirely on one person. The best freelancers in this range do better work than plenty of agencies. The worst produce a template with your name on it. Look at the last three things they made, not the portfolio highlights.
£8,000 – £30,000 — a full identity from a studio. This is where strategy enters properly: positioning, audience, tone of voice, a real system rather than a logo with rules attached. You should expect a verbal identity, a typographic and colour system that works at every size, brand guidelines someone can actually use, and the applications that matter to your business — a website, packaging, social templates. Most businesses that have found their footing and are now being held back by how they look belong here.
£30,000 – £150,000+ — an agency or consultancy. Research, workshops, multiple rounds, a team of specialists, and a delivery programme rather than a project. The cost is as much in the process as the output. Right for organisations with many stakeholders, many markets, or a rebrand that has to be rolled out across hundreds of touchpoints without anyone getting it wrong. Wrong for almost everyone else, who end up paying for meetings.
What actually moves the price
Within any band, four things change the number.
Scope. A logo is cheap. A logo plus a website plus packaging plus a launch campaign is four projects. Be honest about what you need in the first twelve months, and buy that.
Strategy. Work that starts with "who is this for and why should they care" costs more than work that starts with "make it look modern". It is also the only kind that holds up when your competitors redesign.
Rounds. Every additional round of revisions is paid time. A studio that asks good questions up front needs fewer of them. A client who knows what they want needs fewer still.
Who is in the room. Senior people cost more per hour and usually less per project, because they get it right sooner. Ask who will actually be doing the work.
What you should get back
Whatever you spend, the deliverable is the same in kind: a system that someone who is not the designer can use. If you cannot hand the files to a new hire, a printer and a web developer and have all three produce something that looks like the same company, you did not buy a brand. You bought a picture.
Where we sit
Our projects start at £5,000 and most land between £8,000 and £25,000, which puts us in the studio band. We are small on purpose: the person you meet is the person doing the work, and we take on a few projects at a time. That is the right fit for a business that has outgrown its first logo and is not yet a committee. If you are earlier than that, spend less and come back. If you are later, we will tell you, and point you somewhere better.
