Blog

Notes from the studio. Branding, web, and the tools we work with: what we make, how we make it, and what we are learning along the way.

How to launch a rebrand: the complete checklist

The identity is the easy half. Internal rollout, redirects, the announcement and the 90 days after, in order.

Nobody types the number in any more. Why the card refuses to die, and the new job it does better than anything digital.

The current wave sorted by life expectancy: what compounds, what to borrow for a season, and what will date you by summer.

Copy written to fit a layout sounds like a layout. The order that works, and how tone of voice and strategy turn into sentences.

Search stopped ending at a list of links and started ending at an answer. How AEO and GEO arrived, and what to do about it.

Half the rebrands we are asked for are not rebrands. Where the line sits, and the mistake that costs more than either.

The seven decisions underneath every agency deck, and why they come before the logo.

Two to four months for most businesses. Where the time goes, phase by phase.

What they are, the ten things they should include, and why a brand without them slowly comes apart.

The six things that actually make pages slow, and how to fix each one. No jargon.

From £500 to £100,000 for the same three words. The bands we actually see, and what each one buys.

Nobody publishes their prices. Here are the ranges we actually see, and what you get at each.

What these tools are genuinely good at now, what they still cannot do, and why.